Investment Themes

Where Highline BETA is co-creating and investing in 2017

Our Areas of Focus and Interest

Highline BETA will co-create new startups and invest across numerous industries, verticals and themes in 2017. We want to share some of those with you, to give you a sense of what we're looking at, and where we're spending our time.

InsurTech / Insurance

InsurTech and insurance are lagging behind the disruption taking place in FinTech, but that's going to change. We predict a lot of turmoil in 2017 and beyond, and we're seeing a lot of interest from big insurance companies to connect into the startup ecosystem and innovate. To push forward in the insurance industry, we've partnered with Cookhouse Lab, an open innovation space in Toronto bringing together global insurance companies (and others) to work on new challenges and opportunities in InsurTech. Read more


The advances being made in health and wellness are accelerating at an incredible pace. Collectively, we have an opportunity to fundamentally change the well-being of millions of people through technology. We see the intersection of new medications & delivery mechanisms, tracking, patient experiences, knowledge, and preventitive wellness leading to the creation of amazing startups that will help people lead better, healthier and happier lives. We've partnered with Cossette Health to collectively work with corporate customers and startups in Digital Health. Read More.


FinTech's hot, but the real innovation and disruption is just beginning. We love the potential that new technologies (AI, machine learning, blockchain) bring to FinTech, as well as the push towards radically improving customer experiences in the industry.

Retail & CPG

Amazon has guaranteed that the face of retail will never be the same. They've raised the bar on selection, service and overall experience. Meanwhile, 90% of purchases are still made offline. And small, upstart brands are able to do more and more on their own, build a name for themselves and provide awesome value to customers. The future of retail is interesting indeed.

Food Tech

We are on the cusp of a revolution in the food industry, where new technology will help us produce better, more sustainable food, improve agriculture, get food to the people who need it, improve health, and ensure a stable food system for the next generation. We can't think of a better place to invest our time: in feeding people properly.

Media & Entertainment

The media industry's core business models remain under continuous pressure, and where there's business model disruption, there's opportunity for new startups to emerge. From radio to TV to web to mobile to VR...the mediums continue to evolve, as do the way we experience entertainment.