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When big companies and startups partner effectively, real-world problems get solved faster and at greater scale. The 100+ Accelerator–now 190+ startups strong across 40 countries–proves that joint pilots, rather than press-release partnerships, can unlock measurable sustainability wins for some of the world’s largest CPG companies. By zero-basing every collaboration on a well-scoped problem, equitable commercial terms, and internal champions, we convert enterprise friction into a flywheel that benefits founders, corporates, and the planet.
We’ve designed and operated open-innovation programs for years, and 100+ Accelerator shows why disciplined structure beats feel-good theater:
First, obsessive scoping. We co-create challenge briefs with individual business units until each reads like a mini RFP—clear pain point, success KPIs, pilot location, and budget sign-off. That precision filters applicants and sets up fast yes/no decisions.
Second, money talks. Startups receive paid contracts from day one. Cash covers deployment costs, proves corporate commitment, and lets founders keep ownership intact for later rounds.
Third, champion networks. Every pilot team includes an executive sponsor and day-to-day operator. The sponsor unblocks procurement and brand approvals; the operator schedules site access, data feeds, and success measurement. We coach startups to mirror that dual-track approach in every enterprise deal they pursue.
Fourth, narrative mastery. Demo Day coaching uses a Hearts-Minds-Wallets framework: open with impact, ground in metrics, close with scale potential. Startups that nail this see post-program deal velocity climb because stakeholders instantly grasp the value proposition.
Finally, mutual ROI. Corporates get validated solutions plus culture change; startups gain marquee references, revenue, and global expansion paths. Our KPI dashboard tracks pilots launched, conversions to multi-site roll-outs, and carbon or cost savings realized—proof that collaboration can generate hard results, not just headlines.
Q: How do startups avoid endless pilot purgatory?
A: Scope a pilot with a clear problem statement, budget, three success metrics, and a decision date for expansion. Insist on these elements before kickoff.
Q: Why skip equity?
A: Equity negotiations delay impact and tangle the cap table. A paid contract funds the work, demonstrates value faster, and leaves ownership for growth investors.
Q: What’s the fastest way to find the right corporate contact?
A: Map pain to a business unit, then network to the operator responsible for that KPI. Secure an executive sponsor in parallel to unlock procurement and compliance.
Check out our Corporate Venture Building Approach and Case Studies
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